Back To Schedule
Tuesday, September 1 • 12:00pm - 1:00pm
Cultivating Creativity

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
What is creativity? Does everyone have it? Can it be taught or developed? How is it manifested in lighting design?

Every day we are presented with problems to solve, but are they really problems? Or are they opportunities for creativity? Do restrictions or limitations stimulate our creative abilities? How can our work style encourage or discourage creativity in others?

The purpose of this session is to examine with the audience the factors that contribute to unrestrained creativity, in general and specific to lighting design. We will discuss how we use knowledge and experience as a bridge to creativity and will look at how our approaches change dependent on whether a project is tightly defined, or we are allowed more design freedom.

We will use participatory exercises to help attendees learn to approach design with a beginner’s mind, use curiosity and innovation and encourage a wider expanse of possibilities. We will use role play to explore methods for creating an environment where even the most junior team member is encouraged to contribute ideas and develop their own design style.

avatar for Andrea Hartranft

Andrea Hartranft

Principal, Hartranft Lighting Design, LLC
Andrea Hartranft offers expertise gained over 30 years from more than 1,000 commercial, institutional and industrial projects, including high-end public spaces, energy-efficient workplaces, and cost-driven renovations. Her projects have received international lighting design awards... Read More →
avatar for Maureen Moran

Maureen Moran

Principal, MCLA Inc.
Maureen Moran has over thirty five years of experience as an architectural lighting designer. Since 1996, as the principal of MCLA, Maureen has led a team of qualified individuals to create award-winning designs for a wide variety of project types. Projects include historic landmarks... Read More →

Tuesday September 1, 2020 12:00pm - 1:00pm EDT